Politische TV-Ereignisse umdenken: Die Ära der Post-Broadcast Kommunikation

Abstract

The internet and social networks such as Facebook or Twitter have opened up new ways of using media and exchanging content in the context of televised political events, and in particular of TV debates. The internet and social networks now challenge the established image of televised events and their analysis. In an internet-oriented subpopulation, televised political events are no longer watched via a single medium, the television screen. Instead, their consumption passes through numerous information channels such as social networks, political web forums, blogs and online media coverage. Yet, these channels are often not included in conventional empirical methods. This descriptive study shows how the potential audience of televised debates extends far beyond its TV audience, which is why the impact and the methods of analysis of these events need to be discussed anew. The basis of this article is an online survey of students at the University of Vienna about the ORF-Sommergespräche (summer talks) 2012.